Hello! I’m Jiani Lin.
A UX designer based in New York with 7+ years of experience creating digital products that feel intuitive, elegant, and thoughtful. I believe a successful product is built by understanding users, growing with their needs, and building lasting engagement over time.
Hello! I’m Jiani Lin.
A UX designer based in New York with 7+ years of experience creating digital products that feel intuitive, elegant, and thoughtful. I believe a successful product is built by understanding users, growing with their needs, and building lasting engagement over time.
Hello! I’m Jiani Lin.
A UX designer based in New York with 7+ years of experience creating digital products that feel intuitive, elegant, and thoughtful. I believe a successful product is built by understanding users, growing with their needs, and building lasting engagement over time.
01
Case Studies
02
Work Experience
Jan, 2022 - Current
Sr. Experience Designer, Code and Theory
I lead UX strategy and design systems development across large-scale platforms for clients such as Expedia, WSJ+, and JPMorgan Chase. My work spans product strategy, information architecture, and component-level execution, delivering thoughtful, scalable experiences that balance user needs with business goals. I collaborate closely with PMs, engineers, visual designers, and researchers, and I mentor junior designers to uphold craft and cohesion across teams.
Jan, 2022 - Current
Sr. Experience Designer, Code and Theory
I lead UX strategy and design systems development across large-scale platforms for clients such as Expedia, WSJ+, and JPMorgan Chase. My work spans product strategy, information architecture, and component-level execution, delivering thoughtful, scalable experiences that balance user needs with business goals. I collaborate closely with PMs, engineers, visual designers, and researchers, and I mentor junior designers to uphold craft and cohesion across teams.
Jan, 2022 - Current
Sr. Experience Designer, Code and Theory
I lead UX strategy and design systems development across large-scale platforms for clients such as Expedia, WSJ+, and JPMorgan Chase. My work spans product strategy, information architecture, and component-level execution, delivering thoughtful, scalable experiences that balance user needs with business goals. I collaborate closely with PMs, engineers, visual designers, and researchers, and I mentor junior designers to uphold craft and cohesion across teams.
DEc, 2018 - DEC, 2021
UX Designer, Bridger Creative
At Bridger, I designed responsive web experiences for B2B, fintech, and education-focused products, partnering with developers and PMs in agile sprints to translate product goals into clear, intuitive user flows. I built modular UI systems that supported long-term scalability and helped integrate design more fluidly into the product development process.
DEc, 2018 - DEC, 2021
UX Designer, Bridger Creative
At Bridger, I designed responsive web experiences for B2B, fintech, and education-focused products, partnering with developers and PMs in agile sprints to translate product goals into clear, intuitive user flows. I built modular UI systems that supported long-term scalability, and helped integrate design more fluidly into the product development process.
DEc, 2018 - DEC, 2021
UX Designer, Bridger Creative
At Bridger, I designed responsive web experiences for B2B, fintech, and education-focused products, partnering with developers and PMs in agile sprints to translate product goals into clear, intuitive user flows. I built modular UI systems that supported long-term scalability, and helped integrate design more fluidly into the product development process.
SEP, 2016 - dec, 2016
Design Research Fellow, IDEO
As a Design Research Fellow, I worked with the New York VA community to co-create #SheServed—an initiative honoring the stories of female veterans. I applied human-centered design principles and immersive research methods to surface overlooked needs and drive insight-driven interventions. The project was recognized with a Core77 Strategy & Research Award and grounded my early design work in empathy and systems thinking.
SEP, 2016 - dec, 2016
Design Research Fellow, IDEO
As a Design Research Fellow, I worked with the New York VA community to co-create #SheServed—an initiative honoring the stories of female veterans. I applied human-centered design principles and immersive research methods to surface overlooked needs and drive insight-driven interventions. The project was recognized with a Core77 Strategy & Research Award and grounded my early design work in empathy and systems thinking.
SEP, 2016 - dec, 2016
Design Research Fellow, IDEO
As a Design Research Fellow, I worked with the New York VA community to co-create #SheServed—an initiative honoring the stories of female veterans. I applied human-centered design principles and immersive research methods to surface overlooked needs and drive insight-driven interventions. The project was recognized with a Core77 Strategy & Research Award and grounded my early design work in empathy and systems thinking.
Interview me to learn more✨
Feel free to reach out to me at jianilin0@gmail.com to schedule a call,
or connect with me on LinkedIn.
©
Jiani Lin
2025
Interview me to learn more✨
Feel free to reach out to me at jianilin0@gmail.com to schedule a call,
or connect with me on LinkedIn.
©
Jiani Lin
2025
Interview me to learn more✨
Feel free to reach out to me at jianilin0@gmail.com to schedule a call, or connect with me on LinkedIn.
©
Jiani Lin
2025