Hello! I’m Jiani Lin.
A UX designer based in New York with 7+ years of experience creating digital products that feel intuitive, elegant, and thoughtful. I believe a successful product is built by understanding users, growing with their needs, and building lasting engagement over time.
Hello! I’m Jiani Lin.
A UX designer based in New York with 7+ years of experience creating digital products that feel intuitive, elegant, and thoughtful. I believe a successful product is built by understanding users, growing with their needs, and building lasting engagement over time.
Hello! I’m Jiani Lin.
A UX designer based in New York with 7+ years of experience creating digital products that feel intuitive, elegant, and thoughtful. I believe a successful product is built by understanding users, growing with their needs, and building lasting engagement over time.
01
Case Studies
TIAA
Redesigned the end-to-end user experience for two critical financial servicing flows at TIAA.
Finance
B2C
Life Events Flow
Financial Essential Flow
TIAA
Redesigned the user experience for two critical financial servicing flows.
Finance
B2C
Life Events Flow
Financial Essential Flow
TIAA
Redesigned the end-to-end user experience for two critical financial servicing flows at TIAA.
Finance
B2C
Life Events Flow
Financial Essential Flow
02
Work Experience
Jan, 2022 - Current
Sr. Experience Designer, Code and Theory
I lead UX strategy and design systems development across large-scale platforms for clients such as Expedia, WSJ+, and JPMorgan Chase. My work spans product strategy, information architecture, and component-level execution, delivering thoughtful, scalable experiences that balance user needs with business goals. I collaborate closely with PMs, engineers, visual designers, and researchers, and I mentor junior designers to uphold craft and cohesion across teams.
Jan, 2022 - Current
Sr. Experience Designer, Code and Theory
I lead UX strategy and design systems development across large-scale platforms for clients such as Expedia, WSJ+, and JPMorgan Chase. My work spans product strategy, information architecture, and component-level execution, delivering thoughtful, scalable experiences that balance user needs with business goals. I collaborate closely with PMs, engineers, visual designers, and researchers, and I mentor junior designers to uphold craft and cohesion across teams.
Jan, 2022 - Current
Sr. Experience Designer, Code and Theory
I lead UX strategy and design systems development across large-scale platforms for clients such as Expedia, WSJ+, and JPMorgan Chase. My work spans product strategy, information architecture, and component-level execution, delivering thoughtful, scalable experiences that balance user needs with business goals. I collaborate closely with PMs, engineers, visual designers, and researchers, and I mentor junior designers to uphold craft and cohesion across teams.
DEc, 2018 - DEC, 2021
UX Designer, Bridger Creative
At Bridger, I designed responsive web experiences for B2B, fintech, and education-focused products, partnering with developers and PMs in agile sprints to translate product goals into clear, intuitive user flows. I built modular UI systems that supported long-term scalability and helped integrate design more fluidly into the product development process.
DEc, 2018 - DEC, 2021
UX Designer, Bridger Creative
At Bridger, I designed responsive web experiences for B2B, fintech, and education-focused products, partnering with developers and PMs in agile sprints to translate product goals into clear, intuitive user flows. I built modular UI systems that supported long-term scalability, and helped integrate design more fluidly into the product development process.
DEc, 2018 - DEC, 2021
UX Designer, Bridger Creative
At Bridger, I designed responsive web experiences for B2B, fintech, and education-focused products, partnering with developers and PMs in agile sprints to translate product goals into clear, intuitive user flows. I built modular UI systems that supported long-term scalability, and helped integrate design more fluidly into the product development process.
SEP, 2016 - dec, 2016
Design Research Fellow, IDEO
As a Design Research Fellow, I worked with the New York VA community to co-create #SheServed—an initiative honoring the stories of female veterans. I applied human-centered design principles and immersive research methods to surface overlooked needs and drive insight-driven interventions. The project was recognized with a Core77 Strategy & Research Award and grounded my early design work in empathy and systems thinking.
SEP, 2016 - dec, 2016
Design Research Fellow, IDEO
As a Design Research Fellow, I worked with the New York VA community to co-create #SheServed—an initiative honoring the stories of female veterans. I applied human-centered design principles and immersive research methods to surface overlooked needs and drive insight-driven interventions. The project was recognized with a Core77 Strategy & Research Award and grounded my early design work in empathy and systems thinking.
SEP, 2016 - dec, 2016
Design Research Fellow, IDEO
As a Design Research Fellow, I worked with the New York VA community to co-create #SheServed—an initiative honoring the stories of female veterans. I applied human-centered design principles and immersive research methods to surface overlooked needs and drive insight-driven interventions. The project was recognized with a Core77 Strategy & Research Award and grounded my early design work in empathy and systems thinking.
Interview me to learn more✨
Feel free to reach out to me at jianilin0@gmail.com to schedule a call,
or connect with me on LinkedIn.
©
Jiani Lin
2025
Interview me to learn more✨
Feel free to reach out to me at jianilin0@gmail.com to schedule a call,
or connect with me on LinkedIn.
©
Jiani Lin
2025
Interview me to learn more✨
Feel free to reach out to me at jianilin0@gmail.com to schedule a call, or connect with me on LinkedIn.
©
Jiani Lin
2025